SHOWROOM. Have you ever seen a girl wearing a Mulberry bag in Austria or Germany? Me neither! Whereas in Britain nearly
one out of five women owns a Mulberry bag! That’s what Mulberry is trying to change by expanding into major European cities.
I must admit that before I entered the brandnew store in Vienna I mainly associated Mulberry with the famous Alexa bag, inspired
by british TV presenter Alexa Chung. However, I quickly found out that Mulberry has far more lovely things to offer! See yourself:
My first impression: very bright and welcoming. I like the beautiful interior (everything is made in Britain) and the bright wood.
At the store I not only met the lovely Shona (thanks again for showing me around!) but I also fell in love with the Willow, a 2-in-1
bag so to speak, as you can unzip the envelope clutch and wear it seperately! Another showstopper: the blue suit! I could totally see
me wearing it with white heels, no? If you ever stop by at the store make sure you listen to the lovely music boxes, exlusively handmade
for the Vienna store, playing Viennese and British music. There’s a lovely video about the making of the music boxes on the Mulberry Blog.
What are your favourites at the store? Have you had any experiences with Mulberry? Let me know!
A – 1010 Vienna