The world needs new visions, new ideas and new creative minds! With that said I always keep my eyes out for the new New and luckily there is a lot of promising talent in the air. This time I’m introducing you to the hyper talented label Femme Maison – created by Franziska Fürpass and Sia Kermani. You might already be familiar with their design due to this outfit post. However, I sneaked into their studio and asked them a couple of questions:
WHAT MADE YOU WANT TO BE A DESIGNER?
I always loved creating stories based on things and people surrounding me; having ideas in my mind and recreate them with my hands. It is all about perception and eyes wide-open, expression and process.
It was not always all about fashion – I have a very strong influence of my family background, which is based on painting and music. I work in a very intuitive and reflected manner – this makes my job very authentic and down-to-earth. I think that is why I became a designer in the first place. Still, it feels very right to me – powerful and satisfying. There is a vast amount of beautiful things in this world, giving me the greatest pleasure to get inspired day by day.
WHEN DID YOU START YOUR LABEL?
I started „Femme Maison“ as a project, with a fellow student, directly after my graduation. It was rather an art project including hand-stitched dresses made out of tapestry. 2010 I met Sia. Our visual as well aesthetic approach started to evolve very powerful and intimate almost immediately. Especially our different point of views and experiences – our interdisciplinary approach – enriched us and creates an incredible value. 2012 we decided to build up the brand „Femme Maison“ together –aesthetically as well as economically.
HOW WOULD YOU DESCRIBE FEMME MAISON ?
Purity and extravagance. Raw elegance and practical couture.
WHAT DOES YOUR DAY AT THE FEMME MAISON STUDIO LOOK LIKE?
It is quite busy all the time – one reason why we particularly focus on quality in our working environment. Fresh flowers every week, freshly roasted coffee from our neighbourhood, healthy food and green smoothies. Often, our mornings are packed with meetings. Continuing with talks, discussions and updates, which are so important to us.
WHAT INSPIRES YOU FOR YOUR WORK AS A DESIGNER / FOR YOUR COLLECTIONS?
I´m inspired by certain women and ‘characters’. There is always a story behind every single piece, which is based on experiences and a certain woman’s attitude in my very mind – a lifestyle, or just to say … a mood, in which you feel authentic and comfortable with yourself. I love the idea of the body and ‘the dress’, we call it “a poetical architecture” – on which we are constantly building.
WHAT IS THE BEST & THE WORST THING ABOUT YOUR JOB?
Working with the people I love on a very strong mission. It has such an energy and a fulfilling momentum.
The job postpones my (our) wedding since months. ;)
WHAT IS YOUR FAVOURITE PIECE FROM YOUR CURRENT COLLECTION?
I´m currently in LOVE with a new fabric, which is part of Femme Maison’s upcoming Fall/Winter collection. We have never used it
before and it is a step further – an upgrade – for the Femme Maison wardrobe. Stay tuned…..