THE RETURN OF THE PANTHÈRE

Panthère de Cartier I More on viennawedekind.com
Panthère de Cartier I More on viennawedekind.com
Panthère de Cartier I More on viennawedekind.com

A while ago I had some drinks with a good friend of mine and we talked about lifetime gifts and investments. She told me about the watch she got herself after graduating and how much it meant to her. For her it’s a symbol of achievement, a very precious memory. This special watch was the famous Panthère de Cartier, a classic that had been off the market for quite some time. It’s honestly one of the most beautiful watches I’ve ever seen – simple yet sophisticated.

Panthère de Cartier I More on viennawedekind.com

So, when Cartier asked me to be part of their Panthère de Cartier campaign, to celebrate the return of this iconic classic, I felt incredibly honored. It’s this understated luxury, the poetic elegance that completely won me over. A timeless legend that even Mick Jagger and Jane Fonda love to wear. Now I can totally see why…

Panthère de Cartier I More on viennawedekind.com

Let’s be honest: nowadays you don’t really need a watch to keep up with time. It’s much more than that. Investing in an iconic Chronometer is an investment for life. Investing in memories, that one day will become your children’s memories, a precious family heirloom that tells the story of love, life and success.

Panthère de Cartier I More on viennawedekind.com

I’m proud to be a Panthère women!

WEARING
CARTIER Panthère Steel Watch // EDITED THE LABEL Shirt // MANGO Pants

Ph: Theresa Kaindl // Make-Up: Verena Eichtinger // Edit & Art Direction: Carola Pojer // Location: Hotel Altstadt Vienna

Panthère de Cartier I More on viennawedekind.com

In Collaboration with Cartier

7 COMMENTS
Nina said...

I love this post Carola!
This sentence is so on point: “Investing in memories, that one day will become your children’s memories, a precious family heirloom that tells the story of love, life and success.”
My dad gave me mom a Cartier Love bracelet when I was born, and now they passed it on to me. It’s not about the bracelet as such, but about the story that and the memories that come with it.
Amazing collaboration, you can be very proud.
Best,
Nina

PS: great job with the beautiful photos, too! @TK

    Awww, danke Nina!! <3 Und was für eine schöne Geschichte mit deinem Love Bracelet!

T. said...

Ein wunderschönes Stück!

Jen said...

Ich liebe diese Uhr. Immer schon und du hast sie mit deinen Bilder wirklich atemberaubend in Szene gesetzt. Ich gratuliere dir nochmals zum Titel “Panthère Women” :) und ich wünsche mir, diesen Titel irgendwann mal mit dir teilen zu können. Liebe Grüße Jen