I wanted to write this article for a long time till a discussion at this year’s Fashioncamp finally initiated me to do so. The discussion
was about bloggers as role models and how some of them encourage their fans to buy even more clothes. We talked about mass consumption, the desire for the latest trends and the textile industry (did you know that it takes over 2.000l of water to produce
one single T-shirt!!?). I honestly never thought about being a role model for someone, but I’m honored if anyone sees me like this!
I try hard to keep a balance between purchases and sales and to be aware of what I really need (e.g. warm stuff for winter).
So I thought I’d share some of my experiences with you and maybe I can give you some tips on how to keep your wardrobe balanced:
I love to do closet-detoxing, which means I regularly browse through my stuff trying to figure out if I really need/wear the pieces.
I have a special place for the I’m not sure-Pieces and if I haven’t worn them till the next closet-detox I give them away. I sell my
favourite detox-piecces on my web shop or give them to my friends & family. Fleamarkets are another passion of mine, since I
love to see people happy when they spot a piece they really like. It’s a win-win situation: They did a bargain and I found someone
who’s valuing the piece more than me. I myself love to shop on Ebay, most of the clothes are in great condition and cost only a
few Euros! For example the leather jacket and the camel coat are from ebay and they mean a lot to me! Although I get a lot of
free stuff as blogger I always try to figure out if I’d really wear & value the pieces before I agree on a delivery.
I try to avoid buying cheap produced clothes, because if a T-Shirt only costs 3€ you can imagine how much (read: less) the
textile worker got for it. Most of the clothes are produced in India, where the majority of the people earn less than 30€ a month!!!
I could recommend you the ZDF documentary about Primark and their wage dumping! This is not acceptable! I had a closer look at
my jeans and knits from the pics above, to find out where they were produced. The Diesel jeans are made in Italy, Acne produces in
Turkey, the Zara & Cheap Monday stuff is from China and Tunesia. My beloved H&M jeans is made in Bangladesh, which hit me hard.
On the other hand I didn’t expect anything else from H&M. What I’m trying to say is: We can hardly avoid buying clothes made in
low-wage countries (even my Alexander Wang stuff is made in China!) but we can be concious of where the garment comes from
and how they were produced! I know that it’s sometimes a budget thing but if we all consider what we really need and shop a
little more conciously we can help to make things a little better. At least we do something.
The older I get the more I’m aware of my clothes, which means I hardly do any impulse buying. I’m also not really impressed by so
called trend pieces like the Kenzo Sweater back in the days. The only ones I might own is the ACNE Sweatshirt – which I fell in love
with on the runway and honestly bought it before it became an it piece – and the Céline Sunnies. I usually work with moodboards
and wishlists to find out what I really want/need. For example: On the pictures you can see all of my Fall/Winter jeans and knits.
There might be one or two pieces missing but that’s pretty much it. Do I want more? Yes. Do I need more? Obviously not. We all
have more than we need (not only clothes) and I’m sure we all could wear lots of different outfits from our closet without the
need of buying something new. Assembling different looks can be so much fun! Just look at your wardrobe and find out what you
hardly wear and what’s really missing. Maybe you can sell a couple of shirts and buy one warm chunky knit for the winter instead?
Right now I’m focussing on wardrobe basics and try to invest in timeless pieces. They build the foundation of your wardrobe so
I think it’s a good idea to concentrate on that. I’ll write about that topic really soon but now I wanna hear your thoughts about
wardrobe balance. How do you handle it? How often do you detox your closet? Your thoughts on mass consumption?
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