About Carola Pojer

Founded in 2011, VIENNA WEDEKIND is a premium fashion & style destination, specializing in the elegantly understated. Based in Vienna but serving a global clientele, founder and creative director Carola Pojer embodies modern and sophisticated simplicity, always focusing on comfort, confidence and effortless style.

Simplicity is a state of mind. It sets us free from fast fashion and commercialism and gives room for the bare essentials. And most of all it gives room for our personality.


Carola Pojer began her career as actress and photographer - developing her passion for storytelling and emotional expression. After founding VIENNA WEDEKIND she has become one of the most influential fashion bloggers in the german speaking countries and beyond. She has worked with prestigious clients such as Net A Porter, Chanel, Mytheresa, Bottega Veneta, Cartier and Fendi and got featured in numerous publications e.g. Vogue, Elle, Harper’s Bazaar, L’Officiel...

By choosing classics over trends Carola demonstrates that a simple wardrobe can give you endless inspiration and joy. Her site VIENNA WEDEKIND stands for understated luxury, that does not need to involve great expense. It is a platform for style inspiration and contemporary design – equipping women for their everyday life with thoughtfully curated content from timeless classics to relevant trends.

FOR LOVERS OF: simplicity, timeless classics, monochromes, luxurious dreamaways, art and basics with a twist.

WHAT YOU GET: visual stories and sartorial inspiration that make you feel energized and will help you built a timeless wardrobe with extraordinary accents.

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