A WEARABLE REBELLION.

Soldiers saluting at the sturdy front door, a military band marches along while dolled-up models were giggling at the corner. Champagne is prepared for the expected guests and gorgeous dresses were prepared for their big moments while recruits are running in circles outside the Aigner SS19 show venue: a military school. Without a doubt a big contrast. Awkward? Maybe. But this scene matched perfectly to this season’s show theme: DADA.

And just like the literary movement from the 20th century the Aigner SS19 collection was all about contrast and rebellion. Classic black lace disguised by colourful stripes, boucle dresses worn with chunky sneakers, suits with embellished camouflage patterns, rough-tough coats paired with softly ruffled bags. All served in a variety of primary colours, topped off with interesting details. Like the small anklet pouch I’ve spotted at head designer Christian Beck’s foot. I got the chance to talk to him about the collection and what he thinks of Social Media and Investment Bags. Here we go:

Why did you choose the DADA movement as inspiration for the SS19 collection?

„As it is the Spring Summer collection I wanted it to be really bold and colorful with lots of primary colours and contrasts. So I did some research what art movement would fit the brief and instantly came across Dada. The rebellious movement didn’t want to be art and became exactly this – that’s what I found utterly interesting. So I tried to transfer these clashing elements with the brand’s classic DNA.“

DADA was known for their riot and rebellion – characteristics that are also associated with the fashion industry. What was the most rebellious act you’ve done in your career so far?

„Maybe the fact that I took the design helm at Aigner at quite a young age. I was asked by Mrs. Schön (= the brand’s CEO) if I’d be capable of doing this and I just said YES. That was almost ten years ago….“

Nowadays Social Media plays a very important role in society – even for designers. Is Instagram & Co. something you’d also consider as source of inspiration?

„To be honest I’m not very active on Social Media, although I like to observe and respect all the people working in this field. But for me, I find it more exciting to give inspiration than getting inspired through Social Media. Maybe that’s a generation thing – but for me it’s quite important to stay connected with the real life. My biggest source of inspiration is definitely travelling.“

Change of Topic: Bags are our daily companions and quite important accessories. What makes a perfect bag in your opinion and what bag from the new collection would you recommend as investment piece?

„The perfect bag should have a certain volume, to work for various occasions. It also should be simple and functional. Just like the Greta bag from the new collection: it has a classic shape, is expandable and easy to open. I’d invest in the black version and maybe attach an eye catching bag charm or small pouch, to keep things interesting…“

Thank you Christian Beck for the interview & thank you Aigner for having me!

In Collaboration with Aigner // Concept & Opinions are my own.